Dr. Pamidimukkala Venkata Sambasiva (P.V.S.) Rao is a holder of the prestigious presidential award the ‘Elder of the Order of the Golden Heart’ (E.G.H) presented to him by the President of Kenya, H.E. Uhuru Kenyatta an honor in recognition of his distinguished and outstanding services to the country.
Mr. Rao is a native of Bhattiprolu in Guntur district of Andhra Pradesh. He came to Kenya to pursue an MBA in the year 1981. He then saw and tapped into the much potential for the leather processing by setting up his own firm `Alpha Rama Limited’ in 1995 based at Nairobi, an Industry, that has created employment for 25,000 people in Kenya. The company basically deals with the technology to convert raw leather into processed leather. Much of the raw leather is processed in Kenya itself, saving the huge export cost and the high-priced finished product.

Mr. Rao holds many respectable posts. He is the Director of Kenya Labour Development Board, Kenya Tanners Association Chairman and Member of Kenya Vision 2030 Special Task Force.