• Placements

    An Alumni of Mtwapa Center working in the Service Department at Hotel having graduated with a certificate in Hospitality.

  • Electrical and Electronics

    Electrical and Electronics Trainees during field learning on Electrical Installations. CAP YEI focuses on Competence Based Education and Training

  • Automobile

    Graduands in Automobile performing repair works in a local garage. They are equipped with both Technical skills and Lifeskills

  • Security

    Security Class from our Mkwanjuni Center during the a graduation ceremony conducting a parade.

8 %

Entrepreneurs

75 %

Placements

61346

Youths Reached

32

Centers

CAP-YEI BRIEF

CAP-Youth Empowerment Institute Kenya (YEI) is a non government organization started in 2011 committed, to train youth out of school in job entry level skills. This training is operationalized using the Basic Employability Skills Training (BEST) model. CAPYEI is guided by three core objectives:

  • To ensure disadvantaged youth acquire life skills, relevant labor market skills, savings education, and small business development.
  • To facilitate disadvantaged youth access internship and job opportunities during through institutionalized public-private partnership.
  • To ensure youth receive vital pre and post job placement counseling, support, and services including financial as they transition to work..


Featured News

COVID-19 Update

As a result of COVID-19 Pandemic, Our centers have remained closed since the governments ordered closure of all learning institutions. We continue to encourage our Trainee to follow government directives and stay safe. The organisation has established measures to keep the affected Trainees engaged as we hope that the...
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Entrepreneurship Training for Alumni

This is the first training program designed specifically for CAP alumni who have chosen to pursue Entrepreneurship as a pathway to earning a livelihood. The program is open to youth who: 1. Are previous alumni of CAPYEI 2. Completed the BEST model training at least six months ago 3....
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Entrepreneur Mindset

Do you find yourself constantly dreaming of a better life? Do you want to live with the satisfaction that everything you have in life didn’t come from luck, but from consistent, hard work?Sure if you do! But getting there can feel impossible. And if you don’t have the right mindset and self-confidence, it’s never going to happen.

5 best tips on how to develop a Entrepreneur mindset to boost confidence and to win at life are ,

1. Get A Mentor

Getting yourself into a Entrepreneur mindset means surrounding yourself with positive influences. Ask yourself who, if you could be anyone, you’d choose to be. Are they in your field, do they have a similar personal and professional background to you, and can they tell you what not to do as much as what you should do Mentors can give you networking experience, offer you guidance, and keep you accountable. Start going to every industry event possible, and reading every newspaper or website dedicated to your industry, to find them.

2. Stop Blaming Your Circumstances

You might be surprised to learn just how many billionaires grew up in extreme poverty. A Entrepreneur mindset means a refusal to accept that you’ve just been “dealt a bad hand” by life, and that there’s only so far you can go because of the circumstances of your birth.

Instead of blaming the economy, your boss, the job market, or your generation, look at how many stories of success happened to people struggling worse than you. They’ll seriously motivate and inspire you to stop making excuses.

3. Celebrate Small Success

When you’re working towards a huge goal, it can be hard to allow yourself to celebrate anything other than huge deals or a new position at your dream company. But an Entrepreneur mindset is based around the idea that every accomplishment gets you one step closer to that goal. Remember that each success is a confirmation that you have what it takes, and that you’re on the way to your dreams. Big success is made up of hundreds of smaller successes – and requires serious persistence.

4. See Risks As Opportunities

The Entrepreneur mindset is one that isn’t afraid of risks, challenges, and rejection. Instead, it sees risks as an opportunity to try something that no one else is doing, because everyone else is too afraid to. Don’t go for the safe option. Have confidence in your business moves, and know that often the biggest risks have the highest payout. When it comes to the course of your life, don’t take the easy way out.

5. Get Out Of Your Head

Finally, stop over-thinking everything. Trust your instincts – they’ve gotten you this far. Plus, if you over-analyze every choice you make, you’ll end up doing nothing at all
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Business Survival: “Making Tough Decisions in the Midst of a Crisis”

How Will Your Business Survive this Crisis?
During such a crisis, small businesses are often hit the hardest with budget constraints and a reduced spending power. Inadequate preparedness can make it impossible for a small business to survive. In many cases, this causes businesses without adequate support to be unable to continue operating.
Let me shared with you some business survival tips here

1. Cut down on expenses:

Quick decisions are required during this time before your business sinks further into a financial hole. Consider if your next spend is really a need, a want or if you can forego it.

Business premises: Negotiate for rent reduction (both home and office remises), consider shared office space or moving to a co-working space after this crisis. Considering we might be unable to resume work for the next 3-6 months, does it make sense to vacate the business premises until after the crisis? Or to vacate your home premises to a cheaper alternative? You will only be able to identify the wasteful expenses if you have been keeping a record of all your sales and expenses. Consider reducing salaries, telephone airtime, stock quantities, recurring bank transaction fees etc.
Reduce on salaries: Consider placing staff on paid leave, unpaid leave, advance leave, half pay or having them on a contract basis until the economy improves. You however need to review the legal implications to your business on any of the actions taken on the employee. The employment contract is vital and you also need to get the employee’s approval in writing.
2. Increase Marketing:
Increase sales through more marketing: In tight times, many small businesses make the mistake of cutting their marketing budget or even eliminating it entirely. Not realizing that in lean times are exactly the times your small business most needs marketing.
• Your existing and potential customers are now online all day - they are restless which impacts their buying decisions. Some will buy out of boredom while others are cautious with how they are presently spending
• The customers who are buying, you need to help them find your products and services with ease and provide additional services such as delivery at an extra cost.
• The ones who are not buying, invest more in marketing so that when the customer gets money, they will remember your product or service (you will notice that most businesses stop marketing during a crisis because no one is buying, you should do the exact opposite)
• So don't quit marketing. In fact, if possible, step up your marketing efforts and increase your marketing budget. For those businesses without a digital marketing plan or struggling with an online presence ensure you adopt a plan to bring you on this important platform
3. Offers/Discounts/Promotions
• Seek ways to get your present customers to spend more: Run more offers/promotions and consider bundling for the customer to spend more
• A great opportunity to make more sales without incurring the costs of finding a new customer.
• You may have noticed a lot of offers presently online.
4. Win the competition's customers
For your business to prosper in tough times, you need to continue to expand your customer/client base - and that means drawing in customers from the competition - who may probably be closed and not doing anything during this crisis.
 How can you achieve this? By researching who your competitors are and offering something more or something different than them-for example by improving your customer service, free delivery services or after sales service.
 Identify your proposition or uniqueness- What makes you different from the rest? Why should people buy from you rather than the competition? Be able to articulate the ‘why’ and ‘what’ of your business in a way that is truly effective. You should be able to do it in ten words or less.
5. Collaborations and partnership
Consider collaborating with competitors or those providing complimentary services / goods. For example a business selling shoes may partner with one selling clothes or handbags, the target client is the same but for different products. After this crisis, competition will die while collaboration takes over
6. Negotiate with all suppliers
Negotiate for longer payment terms with suppliers or get new suppliers who are cheaper. Most times they will agree and this will ease your cash flow
7. Know Your Target Market:
Identify if your product or service is a want or need (are you part of essential services? Are your customer’s part of the essential services sectors? For example, if you sell handbags to a lady doctor, nurse, or banker this client still has a spending capacity to buy from you despite the crisis. How well do you know your customers?
8. Collections:
 Collect from your clients: This is the time to keep pushing for overdue payments. You may be lucky or not- but either way, it does no harm to keep trying.
 Typical human behaviour: We usually pay off the debtors who disturb the most
9. . Manage your credit policy
As you pester your customers to pay off what they awe you, you need to control or manage your credit policy to avoid cyclical follow-ups. Usually it is better to have a very clear credit policy from the start of engagement with your customer. For example 100% payment upfront, 50% on order & balance on delivery,10% interest for late payment, payment within 30 days from date of invoice. If your business survives this crisis or you open a different one, having a clear credit policy will help to ease your cash flows after this crisis
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Common mistakes young Entrepreneurs make in a NEW BUSINESS
Starting a business at a young age is exciting, but also extremely challenging. Entrepreneurs are more popular than ever, and as a result, many young and eager professionals skip the corporate world and dive headfirst into entrepreneurship — many doing so before they are ready. This flood of young entrepreneurs can lead to a lot of poor decision making. Their lack of experience, mixed with blind eagerness and know it all attitude, is a recipe for inefficiency and costly mistakes. While making a few mistakes along the way is inevitable, but there are still a dozen mistakes that young entrepreneurs keep making that can be avoided.
Below are the mistakes young entrepreneurs seem make when starting a new business:
1. Being too impatient.
Stories of “overnight success” make wannabe entrepreneurs think that their new venture will be a success immediately. What these young start-up creators don’t see are the years of hard work that go behind a big launch — which is usually successful only due to years of smart planning. Just because these steps aren’t publicized doesn’t mean they are not happening behind the scenes.
Young entrepreneurs need to acknowledge that their project is a long-term investment. Being too impatient will ultimately lead to failure, as many young entrepreneurs have learned. In fact, according to research, 70% of startups scale up before they are truly ready and don’t make it in the long term. The reality is that there are no shortcuts to accelerate past years of persistence, and young entrepreneurs need to learn to play the long game if they are to be successful.
2. Trying to do everything by yourself.
Many young founders might think that because they are the vision behind their company, they must do everything themselves. What many fail to realize is that starting a company is not a single-player effort. It requires a team of those you trust and that believe in the vision of the company to help you grow. Working with a team also means learning how to be an effective leader, which is an underdeveloped skill in many naive entrepreneurs. They simply lack the years of experience or confidence to successfully lead a team. They also tend to be micromanagers, who are used to projects being done a certain way. This can ruin a team’s chemistry and collaboration. Founders need a balance between paying attention to the big ideas while being able to lead teams of others to carry out the smaller, everyday tasks.
3. Not understanding your business plan.
While a formal business plan is not completely essential, a successful startup does need to spend time thinking of the nuts and bolts of their business model. There should be a road map in place that outlines key metrics and projections for all involved to see. Young entrepreneurs skipping this step might see more complications down the road. Taking advantage of a self-service knowledge base or free knowledge base software can be a good start to documenting company plans that you can share internally with those invested in your business goals.
4. Not understanding your market.
Understanding your market means more than doing market research; it means learning from those who have been working and selling in that industry for years. Frankly, young entrepreneurs don’t have the work experience and knowledge that seasoned sellers might. Actually knowing the nuances of your market takes time. Younger entrepreneurs can benefit from having a mentor or by spending years working for another company first before launching their product into a market dominated by pros. make sure your market will be receptive to you, even if your company remains a small player.
5. Hiring the wrong people.
Hiring is a unique talent that many young founders might not be ready for. It requires being able to read a variety of people and personalities and understanding which of those work well together in the workplace. More seasoned owners know that sometimes it’s more about chemistry than skills, and while an employee looks good on paper, he or she might clash terribly and stall growth. Additionally, a younger entrepreneur might be more prone to bring on a school friend or close buddy to start up a new project. While the familiarity and support system is a nice feature, it is a bad business strategy. When business relationships begin to get personal, criticism can be misconstrued and there can be a nasty falling out. Avoid this taboo by hiring professionals who are qualified and eager to grow your business and that share your same vision.
6. Thinking you have no direct competitors.
The excitement about a new product or business can often lead new entrepreneurs to think they really have no direct competition, or that their product is so head-and-shoulders above those of their rivals that they’re in a category of their own. In reality, it’s extremely rare to have no direct competitors. Unless you’ve invented a completely new product, there will be someone who already has market share in your niche. Do your due diligence to find out what these companies are and how you can differentiate your business.
7. Imagining that you know everything

Mentoring ensures that knowledge, experience, and hard-won insight transfers from one person to another through personal interaction over time. While your own great ideas are essential to your new business, with an experienced mentor at your side, you will have one of the most powerful assets any new businessperson can ever have: someone invested in you and your success. As an entrepreneur contrary to popular belief, we do not always have the answers to every possible challenge that is thrown our way in our day jobs. That is why we have mentors to help us and guide us through some of our challenging days at work. Mentors can help guide you through situations such as problems with our customers, products/ services, potential expansion opportunities that are presented to you, they can help you improve upon your soft-skills (communication, networking, decision making), offer up ideas around strategy .
A mentor is someone who will keep you grounded in your journey /pathway and provide direction that you may not be getting from your ecosystem. In an effort to improve upon certain skills in our lives, a mentor acts as a career coach and our career champion towards our success. A mentor essentially fills those gaps that are missing from your career and professional development growth.
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Become a CAP Student

CAP youth Empowerment Institute implements Basic Employability Skills Training (BEST) model through public-private partnerships for its sustainability and scalability. CAP YEI mobilizes and enrolls qualified target of youth by involving grass root government officials, local CBOs, network of youth organizations, youth and community leaders, and religious gatherings. CAP YEI skills training is guided by labor force demand in each area where our training is located as informed by market scan research and revisits.